The Game with Alex Hormozi Double Rates Without Changing Your Business Model (with Greg Hickman) Pt.1 - Sept. '21 | Ep 416
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Jul 30, 2022 Dive into clever strategies for doubling rates without overhauling your business model! Discover how to effectively engage clients and enhance profitability. Learn about the critical differences between traditional agency models and scalable business practices. Explore the impact of media channels on marketability and growth, and find out how to maximize client value through quick wins. This lively discussion is packed with insights that can transform your approach to business!
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Agency Model Weakness
- The typical agency model is a service-based business, making it difficult to sell.
- Productizing services and niching down are key for scalability and profitability.
Productization and Delegation
- Create a clear customer journey and break it into smaller components.
- Delegate tasks based on team members' strengths, and productize your service.
Focus for Growth
- Focus on one product, one target audience, and one marketing channel to grow from zero to $1 million.
- Choose a channel (paid ads, manual outbound, etc.) that aligns with your business goals and strengths.
