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Double Rates Without Changing Your Business Model (with Greg Hickman) Pt.1 - Sept. '21 | Ep 416

The Game with Alex Hormozi

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Rethinking Agency Models for Success

This chapter examines the limitations of traditional agency models and emphasizes the need for scalability and efficiency in service-based businesses. It highlights the importance of niching down, productizing services, and establishing a clear customer journey to improve operational effectiveness and profitability.

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