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Double Rates Without Changing Your Business Model (with Greg Hickman) Pt.1 - Sept. '21 | Ep 416

The Game with Alex Hormozi

00:00

Unlocking Customer Surplus

This chapter explores the significance of customer surplus in fostering business growth and profitability through value enhancement. It discusses strategies for improving customer satisfaction, increasing pricing, and nurturing lasting goodwill that drives referrals.

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