Maintenance Phase

The Biggest Loser

Jan 19, 2021
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INSIGHT

Mainstream Reach And Profit Motive

  • The Biggest Loser reached ~10 million viewers and generated massive ancillary diet-product revenue.
  • The show's cultural reach made its messaging about weight especially influential and profitable.
INSIGHT

Casting And Television Priorities

  • Contestants are nonrepresentative and chosen for dramatic, extreme cases of overeating and inactivity.
  • The show's goal is television drama, not sustainable or medically sound weight loss.
ANECDOTE

Former Contestant Health Harms

  • Kai Hibbard, season three runner-up, reported hair loss and amenorrhea after the show.
  • She later called being on the show one of her biggest regrets due to those harms.
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