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The Biggest Loser

Maintenance Phase

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The Biggest Loser: The Never Ending Horror Show

The Biggest Loser was for years one of the most popular reality shows on television. At its peak it had, I believe it was 10 million viewers per episode. The show also spun off all this marketing and licensing. There were like biggest loser fat camps. You could get workout, nutrition, diet, cookbooks. So at its peak, the biggest loser franchise was making a hundred million dollars a year from ancillary products.

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