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Children's Book Marketing
- Marketing children's books requires different strategies than adult books, as children aren't the direct purchasers.
- Adults, like parents, teachers, and librarians, influence purchasing decisions, necessitating targeted marketing towards them.
Karen's Journey
- Karen Ingalls, a successful children's author, started writing after realizing the disparity in quality among her children's books.
- Inspired by a visit to Notting Hill, she wrote 'The Secret Lake', a time-travel adventure, which faced initial rejection from traditional publishers.
Local Marketing
- Start marketing locally by establishing your brand through school events, library readings, and local bookshop collaborations.
- Leverage these local efforts to create social media content, build early reviews, and foster word-of-mouth marketing.