Novel Marketing

In this engaging conversation, bestselling author Jerry B. Jenkins, known for the iconic Left Behind series, shares his secrets to prolific writing. He reveals how a disciplined writing schedule and setting daily goals helped him produce multiple books each year. Jerry discusses the importance of a distraction-free environment and the benefits of taking creative breaks. He highlights the need to silence the inner critic when drafting and offers advice on effective editing and collaborating with editors. Finish your projects and write with passion!

Dale L. Roberts, an award-winning indie author and YouTube host, dives into the often misunderstood world of networking for authors. He redefines networking as a means of building genuine connections, highlighting that it can be learned regardless of one's personality type. Dale shares tips on effective follow-ups after events, memory tricks to remember names, and the importance of providing value to others. He emphasizes that networking is a long game, where generosity and consistency lead to meaningful relationships that can significantly boost an author’s career.

James L. Rubart, a Christy Award Hall of Fame author and creator of the Five-Year Plan, shares insights on transforming aspiring writers into professionals. He reveals why most authors take a decade to publish and introduces a structured, craft-first approach to accelerate learning. Rubart discusses each year's focus—from mastering fundamentals to publishing fluency and marketing strategy. With practical tips on productivity and creativity, he encourages serious writers to commit to a structured path that cuts through the confusion of the writing journey.

Jason Hamilton, known as The Nerdy Novelist, is a fantasy author and AI educator who delves into the evolving landscape of AI tools for writers. He reveals that new models like Claude and Gemini now outperform ChatGPT for specific tasks. Listeners learn which tools excel in creative writing and research, as well as how to effectively combine different AI models for optimal results. Jason emphasizes the importance of testing models by genre and shares insights on automation for marketing and author workflows, encouraging experimentation with these innovative platforms.

I am not a big fan of Substack for novelists. Most novelists are better off using the free version of Kit and WordPress. However, Substack is a completely different story for nonfiction authors.If you’re a nonfiction author who wants to grow your platform without juggling five different tech tools, this week’s Novel Marketing episode is for you.In this week’s episode, I talk with screenwriter and Substack superuser James Cary about how nonfiction authors can use Substack to attract readers, deepen engagement, and earn recurring income.You’ll learnWhen Substack is (and isn’t) a good fit for authorsHow to get your first 100+ subscribers When and whether to monetize your SubstackIf you’ve been wondering whether you should start a Substack or what to do with the one you already have, listen in or read the blog version to get help on your decision and guidance on your plan.Support the show

In this enlightening discussion, independent author Paul Millerd shares his journey in creating a premium hardcover edition of his books, including "The Pathless Path". He dives into the resurgence of luxe books, revealing the strategy behind self-publishing and the emotional connection readers have with tangible, beautifully designed editions. Paul explains the risks and rewards of premium pricing, explores successful pricing tiers, and offers insights into the production process—making a compelling case for why authors should consider investing in high-quality editions.

Explore the intriguing world of Amazon's algorithm as experts discuss its evolving nature and impact on book discoverability. Learn how your book's category selection can influence its visibility and why early reader engagement is crucial. Discover advanced strategies for utilizing keywords, maintaining consistent metadata, and generating reviews to boost rankings. Uncover how to drive targeted traffic to your Amazon page and optimize your launch for enduring success. Get ready to navigate the secrets that separate bestsellers from the rest!

Many authors are falling into the Shopify trap, losing money despite its initial allure. The podcast reveals why selling directly often backfires, detailing high costs and complicated customer service. Alternatives like WooCommerce and Kickstarter are presented as smarter choices that ultimately save time and money. It discusses the necessity of a solid business plan before venturing into e-commerce. Authors are reminded to focus on their craft over platform woes, with insights on when Shopify might actually work for some.

Are you wasting money, time, and paper by using the wrong printer?Before you buy your next printer, make sure it has the features every author needs. The wrong setup can cost you hundreds of dollars a year or, worse, stop working altogether when your Wi-Fi service fails.In this week’s episode, you’ll learn:The critical printer features authors needHow to cut your paper use (and clutter) in halfHow to make your printer more reliable and easier to useThe subtle trap you must avoid when purchasing a home printerSave money, space, and sanity by getting the right printer. Read the blog version to get links to my recommendations, or listen to the podcast to make your next printer purchase a smart one.Support the show

Audiobooks have been the fastest-growing segment in publishing for a decade, and for many readers, an audiobook signals a real, human-written book. In fact, audiobook sales have recently outpaced ebook sales!Now is the time to get your book on audio. But where do you even begin?In this week’s episode, audiobook consultant Bryan Canter gives us an overview of the entire process of how ACX (Audiobook Creative Exchange) works and how to publish your book on audio without blowing your budget.You’ll learnWho should (or shouldn’t) narrate your bookHow much it’s likely to cost (it might be less than you think!)How to get started (and who can help you!)If you know you need an audiobook, listen in or read the blog version to learn the ACX basics, pick the right narrator, and avoid costly mistakes. Your future listeners are waiting. 🎧Support the show