Novel Marketing

How effective is your author website? In this week’s episode of Novel Marketing, I review the websites of top Christian Historical Romance authors, analyzing what they’re doing well and where they could improve. From SEO wins to missed opportunities, you’ll discover practical ways to enhance your own website. Find out:  What bestselling authors get right about website design  Common mistakes that could cost you readers and sales  Simple fixes to improve SEO, navigation, and revenue Listen in or read the blog version to explore strengths and weaknesses in website design and functionality that you can apply today. This episode is an experiment! Let me know if you’d like to hear more website reviews in future episodes!Support the show

It’s 2025, and authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it’s just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write.   Most of us became authors because we love writing, not because we love marketing. But what if AI could handle some of the heavy lifting for you? What if you could spend less time on book promotion and more time crafting stories?   In this week’s episode, I sit down with Alexander Macris, an author, game creator, and expert in AI-powered marketing. We discuss:    The AI tools that help authors sell more books (without replacing their creativity)  How to use AI to improve book descriptions, pitches, and cover designs  The surprising way AI can analyze your data to help you serve your readers Listen in or read the blog version to learn how you can use AI to reclaim your writing time! I’d love to hear your thoughts! Have you used AI in your marketing? Join the conversation in AuthorMedia.Social, a no-drama space where authors share their AI experiences with civility and curiosity.Support the show

Sci-fi is evolving, and so are its audiences. Climate change themes are losing traction, while AI and global politics rise in significance. Writers are urged to adapt their narratives to reflect contemporary issues like economic instability and international conflict. As history shows, financial collapse can redefine societies, shifting the lens through which we view war. Embracing the complexities of today's geopolitical landscape can lead to richer, more engaging stories in the genre.

To indie publish or traditionally publish? That is the question.For years, indie publishing was seen as a fallback for authors who couldn’t land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.And yet, while many traditionally published authors are switching to indie, it’s far less common to see a successful indie author sign with a major publisher.What would make an indie author turn down a traditional publishing deal?I spoke with Scott LaPierre, an author and conference speaker, to find out.In this week’s episode, we discuss:The biggest myths about traditional publishingHow signing a contract affected book salesTraditional publishing’s take on pricing and marketingThe cost of getting your rights back and why it mattersScott gives a first-hand account of working as a traditional and indie author and where he landed after experiencing both routes.If you’ve ever wondered which path is right for you and your book, listen in or read the blog version of our conversation.Support the show

If you’re thinking about writing a book series, you might want to reconsider, especially if you’re a new author. That’s not to say you should never write a series, but it can be a risky endeavor, and I can prove it with math.In this week’s episode, I break down why writing a series may limit your potential readership. You’ll learn:The four steps every reader must take for your sequel to sell wellThe math behind why sequels struggle to sellThe hidden dangers of "battered reader syndrome" and how it affects new authorsA pre-series strategy for new authorsIf you’ve ever wondered whether you should commit to a series or focus on standalones, listen in or read the blog post for a fresh perspective and a smarter strategy.Support the show

Join Sarah Hickner, an author and podcasting pro, as she shares her expert tips on mastering in-person book sales. Discover common mistakes to avoid at book tables, the power of engaging giveaways, and how to craft the perfect pitch that resonates with readers. She emphasizes the value of visually appealing book covers and unique promotional strategies to draw in potential fans. Whether you're an introvert or a seasoned seller, Sarah's insights will help you boost your book sales while building meaningful connections at events.

Congrats on getting booked for a podcast interview! Whether you’re promoting your book or lead magnet, your audio quality on the podcast can make or break your credibility.In our latest episode, we share pro tips on:How to prepare for your interview (beyond just showing up)Microphone techniques that make you sound like a proThe gear you need (that doesn’t break the bank)What to do after the interview is doneI’ve been podcasting since 2007, I’ve tested a lot of gear, and I’ve made some classic podcast blunders. This episode will help you avoid those mistakes, sound professional, and have fun.Whether you’re planning a podcast tour for your book launch or wanting to purchase your first microphone, listen in or read the blog to learn how to make the most of your podcast guest opportunities.Support the show

Join bestselling author Seth Ring, known for his 25+ fantasy works and co-hosting the World Craft Club podcast. He shares fascinating insights on serialized fiction, revealing how it has shaped his writing career and community engagement. Discover the unique benefits of writing in installments, the interplay of reader feedback, and the rise of platforms like Wattpad and Royal Road. Seth also discusses how serialized storytelling is revolutionizing publishing, making it a vital avenue for aspiring writers.

Where is publishing headed in 2025? Are we witnessing the end of traditional publishing or the birth of something new?In this week's episode of Novel Marketing, we’re unpacking:The surprising trends reshaping the industry.Why successful indie authors are rejecting six-figure advances.How romantasy, premium books, and shifting political preferences are transforming bestseller lists.And of course, we can’t ignore AI. We'll even see what AI has to say about the future of publishing and whether it can be taken seriously or not.Listen in or check out the blog version to discover what’s next for authors in 2025 and how you can adapt.Support the show

Many authors feel stuck. They're toiling away in obscurity, and none of their promotion efforts seem to go anywhere.Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding success.We still live in a world that's run by human people, and your connection to those humans will lead to your success. If the word networking makes you feel awkward, you need to change your mindset.Networking is about relationships.So, how do you network with other authors, influencers, industry professionals, and customers at the bookstore? And how do you network in a way that makes you and the person you're connecting with feel amazing?I asked Steve Garrity. He's spent more than 20 years in sales and leadership. He coaches and develops others to thrive, and he is the author of the upcoming book Greatfruit: How Cancer Led to Living a More Fruitful Life. His book is currently live on Kickstarter and has raised over $10,000 in preorders.In this week's episode, you'll discover·     How to change your mindset about networking·     How to stop worrying about what to say when meeting people·     Tools and tips for building and maintaining relationships in your networkListen in or read the blog version of this episode to gain the courage and tools to connect with people and bless them.Support the show