Novel Marketing Networking for Authors
Jan 7, 2026
Dale L. Roberts, an award-winning indie author and YouTube host, dives into the often misunderstood world of networking for authors. He redefines networking as a means of building genuine connections, highlighting that it can be learned regardless of one's personality type. Dale shares tips on effective follow-ups after events, memory tricks to remember names, and the importance of providing value to others. He emphasizes that networking is a long game, where generosity and consistency lead to meaningful relationships that can significantly boost an author’s career.
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Use Podcasting As A Networking Shortcut
- Start a podcast or host interviews to meet guests and offer them audience exposure.
- Most authors find it hard to refuse being introduced to a new audience, making this a powerful networking opener.
Write Names Down Right Away
- Capture names and memorable details immediately on your phone or on the back of a business card.
- Repeat a person's name three times during the conversation to improve recall and follow-up accuracy.
Block Time To Follow Up After Events
- Schedule a recovery day after conferences then block a follow-up day the next week to process contacts.
- Follow-up must be scheduled or the business cards and momentum will be lost to exhaustion.
