Novel Marketing A Nonfiction Author’s Guide to Substack
Dec 10, 2025
01:07:11
I am not a big fan of Substack for novelists. Most novelists are better off using the free version of Kit and WordPress. However, Substack is a completely different story for nonfiction authors.
If you’re a nonfiction author who wants to grow your platform without juggling five different tech tools, this week’s Novel Marketing episode is for you.
In this week’s episode, I talk with screenwriter and Substack superuser James Cary about how nonfiction authors can use Substack to attract readers, deepen engagement, and earn recurring income.
You’ll learn
- When Substack is (and isn’t) a good fit for authors
- How to get your first 100+ subscribers
- When and whether to monetize your Substack
If you’ve been wondering whether you should start a Substack or what to do with the one you already have, listen in or read the blog version to get help on your decision and guidance on your plan.