How to Make a Book That Sells

Moby self published the secret lake in 2011, but it was by no means an overnight success. With offset printing, you have to do at least 2000 copies and really it's at 5000 or 10,000 that the unit cost really gets where you want it to be with print on demand. The one person in Australia who orders a copy today gets one copy printed and mailed to them directly. So you don't have to have a garage full of books, which was the only option previously.