How to Make Money With Amazon Advertising

The most cost effective education you'll ever get for your publishing career is to just buy books on publishing. Don't hire an illustrator until you've done a mock up of your book. Get the story mapped out so you know where the pages are going to turn and potentially what illustrations would go there. If you're doing this right, the money that you're sending out is bringing back more money so you can send out more money. And if you're losing money with your advertising, you got to make some changes.