The Benefits of Hand Selling to Children's Authors

You get far more benefits per book sold when you're doing it in person because you're making that personal connection and that relationship can lead to really good things. The Secret Lake now has over 16,000 ratings, ratings and reviews. If you want to get to 16,000 reviews and millions of copies sold, you have to be able to profitably advertise. So I'm tying back to that early, those early days, presenting to the students, that is key. That's what gives you the edge over the other authors who didn't spend that time listening to their customers to know how to present the book in a way that makes people want to read it.