Masters of Scale Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
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Nov 23, 2022 
Bob Iger, the former CEO of the Walt Disney Company, shares his insights on strategic acquisitions that shaped the entertainment giant. He discusses the pivotal acquisition of Pixar, which revitalized Disney's animation and helped it compete in a new era. Iger emphasizes creating a diverse ecosystem that maintains cultural integrity through mergers, including Marvel and Lucasfilm. He also reflects on the emotional complexities behind negotiating with George Lucas for Lucasfilm, honoring legacy while paving the way for new storytelling adventures.
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Iger's Pixar Pursuit
- Bob Iger, as new Disney CEO, faced the challenge of reviving Disney's animation.
- He saw Pixar as the solution, despite potential resistance from the board and Steve Jobs.
The Pixar Pitch
- Iger pitched the Pixar acquisition to a hesitant board, who gave him cautious approval to explore.
- He then nervously called Steve Jobs, who surprisingly agreed to a meeting and made a deal after negotiations.
Key to Pixar's Success
- The success of the Pixar acquisition wasn't solely due to aligned goals.
- It hinged on supporting Pixar's unique culture and talent, enabling growth while preserving its distinct identity.