Disney’s Bob Iger: How acquisitions become an ecosystem, part 1
Masters of Scale
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Disney's Strategic Acquisitions
This chapter explores the pivotal acquisition of Pixar by Disney, shedding light on the efforts of influential figures like Steve Jobs to preserve Pixar's creative autonomy. It highlights the strategic benefits of this merger, which revitalized Disney's animation output and set the stage for future acquisitions like Marvel. The chapter emphasizes maintaining the unique identities of each brand while fostering a collaborative environment for storytelling and innovation.
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