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Disney’s Bob Iger: How acquisitions become an ecosystem, part 1

Masters of Scale

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The Emotional Negotiation Behind a Legendary Acquisition

This chapter explores the intricate negotiation that led to George Lucas selling Lucasfilm to Disney, focusing on the emotional and empathetic aspects of the deal. It emphasizes the respect for Lucas's legacy while discussing the future of the Star Wars franchise and the responsibilities that followed the acquisition.

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