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Disney’s Bob Iger: How acquisitions become an ecosystem, part 1

Masters of Scale

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The Disney Effect: Merging Worlds

This chapter reflects on the speaker's childhood memories of Disney films and their profound influence, illustrating how Walt Disney envisioned his brand as an interconnected ecosystem. It explores the corporate dynamics during the acquisition of ABC by Disney in 1995, focusing on the cultural integration challenges and shifts in management style. Ultimately, the chapter underscores the strategic priorities necessary for thriving in a corporate landscape, such as innovation, collaboration, and global expansion.

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