The Brand Called You How To Build A Strong Brand?| David Brier | Chief Gravity Defyer, DBD International; Author, ‘Brand Intervention’
4 snips
Jul 21, 2023 AI Snips
Chapters
Transcript
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Disrupt, Don't Echo
- Understand the existing market "noise" before building a brand.
- Differentiate your brand by disrupting existing patterns, not just adding to the noise.
Marry the Problem, Not the Solution
- Brands fail when they focus on their solution, not the problem they solve.
- Stay relevant by adapting to changing distribution methods and customer needs.
Find the Commonalities, Then Differentiate
- Don't just do something different; identify commonalities in your market.
- Differentiate by avoiding clichés and overused promises; find your unique value.