How To Build A Strong Brand?| David Brier | Chief Gravity Defyer, DBD International; Author, ‘Brand Intervention’
The Brand Called You
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How to Build a Successful Brand
The common mistake companies make is they look at their mission statement that they'll do what I call navel gazing. They're looking too inwardly only at their own thing and they've not looked at the place where their brand is going to live. If our goal is to be heard well then we have to in some way either to some great extent or minor extent we have to disrupt that pattern of what they've heard what they've seen because otherwise we just blend in. So let's start branding.
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