How To Build A Strong Brand?| David Brier | Chief Gravity Defyer, DBD International; Author, ‘Brand Intervention’
The Brand Called You
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The Importance of Staying Relevant for a Long Period of Time
What makes a brand stay relevant for a long period of time? I'll use Blockbuster in Netflix as an example. No brand can be married to they're married to the wrong thing and cannot be married to their solution. They must be married to the problem that they're solving for their their audience and the values that go along with that.
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