How To Build A Strong Brand?| David Brier | Chief Gravity Defyer, DBD International; Author, ‘Brand Intervention’
The Brand Called You
00:00
How to Differentiate Yourself From Competition in a Crowded Market
Most brands maybe barring a few have competition. How can a brand differentiate itself from competition in a crowded market? You need to find the commonalities we live in a world where there's a very small amount of originality, he says. The enemy of that differentiation would be cliches overused promises and language.
Play episode from 06:43
Transcript
