In 'Crossing the Chasm', Geoffrey A. Moore explores the Technology Adoption Life Cycle, which includes innovators, early adopters, early majority, late majority, and laggards. He highlights the significant gap or 'chasm' between early adopters and the early majority, where early adopters are willing to sacrifice for the advantage of being first, while the early majority waits for evidence of productivity improvements. The book provides strategies for narrowing this chasm, including choosing a target market, understanding the whole product concept, positioning the product, building a marketing strategy, and selecting the most appropriate distribution channels and pricing. The third edition includes new examples, strategies for digital marketing, and connections to Moore's subsequent works like 'Inside the Tornado'.
Thomas Erikson's "Surrounded by Idiots" uses insights from DISC behavioral assessment to help readers understand different personality types. The book categorizes individuals into four main profiles: red, yellow, green, and blue, each with unique communication styles and motivations. Erikson emphasizes the importance of recognizing these differences to improve communication and collaboration. The book provides practical strategies for adapting your approach based on the individual's profile, leading to more effective interactions and conflict resolution. Ultimately, it aims to foster better understanding and teamwork by acknowledging and appreciating diverse personalities.
In this episode, we’re joined by Igor Lyubimov, CEO of web2wave.com and former Chief Product Officer at FindMyKids—an app with over 100M downloads and $35M in annual revenue. Igor is a funnel optimization powerhouse with 15+ years of experience helping mobile apps grow by blending behavioral psychology with cutting-edge payment technology.
Igor walks us through how to build a high-converting web-to-app funnel from scratch. You’ll learn how to tell onboarding stories that convert, optimize the first screen of your funnel, and revamp your paywall for maximum conversions.
Whether you’re an indie app founder or a product marketer, this episode is your step-by-step playbook for turning web visitors into loyal, paying app users.
You will discover:
✅ How to build a high-converting web-to-app funnel using AI & smart tools
✅ How to use storytelling to emotionally connect with users during onboarding
✅ How to fix your paywall with clear pricing and a compelling value prop
✅ The cheat sheet for turning passive browsers into active subscribers
Learn More:
All you need to build your web2app funnel:
https://www.web2wave.com/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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App Marketing by App Masters 
