20% - The Marketing Procurement Podcast

Agency Ownership Models Are Everything w/ Tom Lewis

Feb 8, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
How to Make More Money From the Same Thing
02:11 • 3min
3
The Problem With Adland's Profitability
04:46 • 4min
4
The Importance of Value-Based Pricing
09:01 • 4min
5
How to Reconcile the Scope of Your Work With Your Clients
12:41 • 2min
6
The Bifurcation of the Ad Agency Market
14:29 • 5min
7
The Bifurcated Market for Marketing Communications Firms
19:07 • 5min
8
The Importance of Starting Small
24:24 • 2min
9
The Importance of Commercial Conversations
26:00 • 3min
10
The Bifurcation of the Market
28:41 • 5min
11
The Cost of Efficiency
33:12 • 4min
12
The Importance of Fixing the Scope
37:25 • 3min
13
The Power of Agencies in Procurement
40:25 • 3min
14
The Toxic Sector of Procurement
43:31 • 3min
15
The Importance of Asking the Right Questions
46:56 • 2min