Mind Pump: Raw Fitness Truth 2470: Personal Trainers & the Gym Industry with UFC Gym VP Don Cardona
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Nov 18, 2024 
Don Cardona, Vice President of Sales for UFC Gyms, shares his wealth of experience in the fitness industry. He discusses the evolution of gym culture, highlighting the shift in personal training's importance and the challenge of talent retention. Cardona emphasizes the role of mentorship in nurturing fitness professionals and the transformative impact of mixed martial arts on training practices. Additionally, he explores innovative business strategies, merging traditional gym setups with social media to adapt to a post-COVID landscape.
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The Barbecue Incident
- Sal DiStefano gave away a barbecue meant for a sweepstakes winner to close a deal.
- Don Cardona brought him a new barbecue, teaching him a valuable lesson about sales.
Breaking Records
- Sal DiStefano and Don Cardona's team broke a sales record in their first month, achieving $300,000.
- This success stemmed from their shared passion for fitness and drive to excel, solidifying their bond.
Psychology of Fitness Sales
- Successful fitness sales require understanding the psychology of sales, eliciting emotional responses.
- Focus on the transformation, not just the transaction, to connect with clients.