Exploring Selective Partnerships in the Gym Industry

Personal Trainers & the Gym Industry with UFC Gym VP Don Cardona

• Don’s first impression of Sal, and how their relationship was built. (2:01)

• Building and inspiring other people. (5:47)

• Gym culture then and now. (10:38)

• Challenging moments early on. (13:50)

• The differences in the club industry. (20:14)

• Empowering the fitness professional through culture. (30:22)

• How do we keep the RIGHT people? (32:58)

• Attracting the best talent and bringing mixed martial arts to the masses. (42:59)

• Merging Social and Brick & Mortar. (47:12)

• The goal moving forward. (55:37)

• Nailing the 4 F’s: Faith, family, fitness, and finances. (57:51)

• Aging like fine wine. (1:00:39)

Related Links/Products Mentioned

• Visit NASM for this month’s exclusive offer for Mind Pump listeners! ** Fitness and Nutrition Bundle – Buy CPT get CNC Free! ** Code MPMFNB at checkout **

• EARLY ACCESS to the Black Friday Sale is open NOW! ** ALL MAPS Fitness Products 60% OFF. Coupon code BLACKFRIDAY. The code will expire on Sunday, December 1st. Each purchase enters you to win one of two 5-day stays at the Mind Pump Park City Vacation Home. Each winner will receive $1,000 cash for travel and food. Bundle purchase - 10 entries, Program purchase - 5 entries, ALL other MAPS purchases (mods, guides, etc.) - 1 entry. Winners will be announced and contacted in December. **

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• UFC Gym and Alta Global Launch Gym Programs in Costa Mesa & Huntington Beach, California: Part of a Global Rollout to 150+ UFC Gyms

• Mind Pump Podcast – YouTube

• Mind Pump Free Resources

Featured Guest/People Mentioned

• Don Cardona (@dc.fit1) Instagram

• Adam Sedlack (@ceoufcgym) Instagram 

• Hany Rambod (@hanyrambod) Instagram