2470: Personal Trainers & the Gym Industry with UFC Gym VP Don Cardona
Mind Pump: Raw Fitness Truth
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The Evolution of Gym Culture and Personal Training
This chapter explores the transformative journey of two individuals in the gym industry, highlighting their record-breaking achievements and the camaraderie that fueled their success. It examines the evolution of personal training from a mere afterthought to a crucial component of gym memberships, reflecting on sales psychology and the unique challenges of the fitness sector. The speakers candidly discuss their experiences, the impact of COVID-19, and the importance of loyalty and innovation in adapting to an ever-changing fitness landscape.
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