Don Cardona

Don Cardona, Vice President of Sales for UFC Gyms, shares his wealth of experience in the fitness industry. He discusses the evolution of gym culture, highlighting the shift in personal training's importance and the challenge of talent retention. Cardona emphasizes the role of mentorship in nurturing fitness professionals and the transformative impact of mixed martial arts on training practices. Additionally, he explores innovative business strategies, merging traditional gym setups with social media to adapt to a post-COVID landscape.