Negotiate Anything
IBM’s Cindy Anderson & Anthony Marshal on Thought Leadership for Negotiators
Mar 5, 2025
Join Cindy Anderson, CMO at IBM Institute for Business Value, and Anthony Marshal, thought leadership lead at IBM, as they explore the powerful intersection of thought leadership and negotiation. They clarify common misconceptions, highlighting thought leadership as a credible force in enhancing persuasive communication. Listeners will learn how to establish authority and leverage thought leadership for improved negotiation skills. With actionable insights and practical steps, Cindy and Anthony provide a roadmap for becoming recognized leaders in their fields.
32:10
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Quick takeaways
- Thought leadership is often misperceived as lacking value, yet it is quantifiable and essential for effective negotiation and communication.
- Establishing oneself as a thought leader requires a balance of producing original insights and deeply engaging with existing literature in the field.
Deep dives
The Essence of Thought Leadership
Thought leadership is often misunderstood, leading many to believe it lacks tangible value or is merely a marketing tool. A key misconception is that thought leadership is not quantifiable, whereas it can and should be evidenced by data, insights, and research. This differentiates it from generic marketing content or mere opinions, as effective thought leadership is built on robust, evidence-based intelligence that guides business decision-making. Understanding the fundamental nature of thought leadership is crucial for individuals and organizations aiming to leverage it effectively in negotiations and professional interactions.
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