IBM’s Cindy Anderson & Anthony Marshal on Thought Leadership for Negotiators
Negotiate Anything
Mastering Thought Leadership in Negotiation
This chapter emphasizes the significance of internalizing existing thought leadership to effectively contribute to fields like negotiation. It discusses the balance between data-driven insights and personal narrative, advocating for selfless engagement to build credibility and value. The exploration of thought leadership archetypes highlights the importance of quality, uniqueness, and relationship-building in achieving impactful communication.
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