IBM’s Cindy Anderson & Anthony Marshal on Thought Leadership for Negotiators
Negotiate Anything
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Mastering Thought Leadership in Negotiation
This chapter emphasizes the significance of internalizing existing thought leadership to effectively contribute to fields like negotiation. It discusses the balance between data-driven insights and personal narrative, advocating for selfless engagement to build credibility and value. The exploration of thought leadership archetypes highlights the importance of quality, uniqueness, and relationship-building in achieving impactful communication.
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