Measuring the Impact of Thought Leadership

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In this engaging episode of "Negotiate Anything," host Kwame Christian is joined by Cindy Anderson and Anthony Marshal, two thought leaders from the IBM Institute for Business Value. The discussion centers around their co-authored book, "The ROI of Thought Leadership," and its unique intersection with negotiation. They explore the tangible impact of thought leadership on negotiation, persuasion, and communication, offering listeners actionable insights. As Cindy and Anthony dispel common misconceptions, they provide a roadmap for individuals to harness thought leadership to amplify their authority and negotiation skills.

What will be covered:

• A deep dive into what thought leadership truly means and common misconceptions about it.
• A discussion on how thought leadership intersects with negotiation and enhances persuasive communication skills.
• Exploration of practical steps for individuals to become thought leaders and effectively produce thought leadership.

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