

#9035
Mentioned in 3 episodes
The ROI of Thought Leadership
Book •
Mentioned by
Mentioned in 3 episodes
Written by ![undefined]()

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, offering insights into calculating the value of thought leadership and its impact on business decisions.

Cindy Anderson

Anthony Marshall

36 snips
#283 Data Storytelling With High ROI: How to Create Great Thought Leadership with Cindy Anderson & Anthony Marshall, CMO and Senior Research Director at IBM
Mentioned by Kwame Christian as the central topic of the podcast episode.

IBM’s Cindy Anderson & Anthony Marshal on Thought Leadership for Negotiators
Mentioned by ![undefined]()

as a groundbreaking book that calculates the return on thought leadership.

Cindy Anderson

SPOS #987 - Cindy Anderson On The ROI Of Thought Leadership
Written by ![undefined]()

and ![undefined]()

to share their research on thought leadership's value and ROI.

Cindy Anderson

Anthony Marshall

525: Quantifying the Real Value and Impact of Thought Leadership