#12299

Mentioned in 3 episodes

The ROI of Thought Leadership

Book •

Anthony Marshall

Mentioned by

Anthony Marshall

Mentioned in 3 episodes

Written by

Cindy Anderson

and

Anthony Marshall

, offering insights into calculating the value of thought leadership and its impact on business decisions.

#283 Data Storytelling With High ROI: How to Create Great Thought Leadership with Cindy Anderson & Anthony Marshall, CMO and Senior Research Director at IBM

Mentioned by Kwame Christian as the central topic of the podcast episode.

IBM’s Cindy Anderson & Anthony Marshal on Thought Leadership for Negotiators

Mentioned by

Cindy Anderson

as a groundbreaking book that calculates the return on thought leadership.

SPOS #987 - Cindy Anderson On The ROI Of Thought Leadership

Written by

Cindy Anderson

and

Anthony Marshall

to share their research on thought leadership's value and ROI.

525: Quantifying the Real Value and Impact of Thought Leadership

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