#9035
Mentioned in 3 episodes

The ROI of Thought Leadership

Book •

Mentioned by

Mentioned in 3 episodes

Written by
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Cindy Anderson
and
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Anthony Marshall
, offering insights into calculating the value of thought leadership and its impact on business decisions.
36 snips
#283 Data Storytelling With High ROI: How to Create Great Thought Leadership with Cindy Anderson & Anthony Marshall, CMO and Senior Research Director at IBM
Mentioned by Kwame Christian as the central topic of the podcast episode.
IBM’s Cindy Anderson & Anthony Marshal on Thought Leadership for Negotiators
Mentioned by
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Cindy Anderson
as a groundbreaking book that calculates the return on thought leadership.
SPOS #987 - Cindy Anderson On The ROI Of Thought Leadership
Written by
undefined
Cindy Anderson
and
undefined
Anthony Marshall
to share their research on thought leadership's value and ROI.
525: Quantifying the Real Value and Impact of Thought Leadership

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