Bill Macaitis is former SVP of Marketing & CMO at Salesforce, Zendesk & Slack, and today we’re talking about how to build a billion dollar SaaS company.
Many SaaS founders, CEOs, and marketers dream of building a unicorn business and it’s something Bill has done on several occasions throughout his career. So, we caught up with him to hear how it’s done and Bill covers some great topics, including:
- How Marc Benioff convinced him to leave the world of consumer marketing and make the move to B2B SaaS
- What it was like to work with Marc Benioff directly
- How Bill brought a B2C mindset to the world of B2B marketing
- How marketing teams can help create a billion dollar valuation
- How you should structure your marketing teams for growth
- The marketing philosophies and playbooks Bill ran at Salesforce, Zendesk, and Slack
Links
Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh
Manager Tools Podcast >> https://www.manager-tools.com/podcasts
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Advance B2B >> www.advanceb2b.com
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