Bill Macaitis - SVP/CMO at Salesforce, Zendesk & Slack - How To Build A Billion Dollar SaaS Company
The Growth Hub Podcast
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Is There a Demand Gen Team?
Odemand jen is typically in alot of sass companies that have a demand team, is the engine room of marketing. I think it's just a totally different philosophy. And i soar into a lot of marketing teams that are organized purely top of funnel. They're only metric on m c ls, you know. But if people spend mosto teir time in the product, and if you om partner with product in all these different dev teams to infuse a more product like growth, either virality persen in the product or am premium bottoms up, that's going to get you,. like, a dramatically different growth level.
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