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Bill Macaitis - SVP/CMO at Salesforce, Zendesk & Slack - How To Build A Billion Dollar SaaS Company
The Growth Hub Podcast
How to Build a Billion Dollar Sas Company?
Most sass founders, i think the predominant trend is they're going to have a tech background. A and my biggest advice is that you can spend a lot of yc on creating a great quinquo product but if you don't think about the same levels of passion and energy and modernizing that go to market side of the house, you can fail. I'm broadly encompassing that is like marketing, sales support success. These customer facing teams have a massive, massive impact on your pany's ability to succeed. And little things like premium bottoms up, high velocity, your promoter score, your brand,. all these little micro things will have a huge, huge impact.
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