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Bill Macaitis - SVP/CMO at Salesforce, Zendesk & Slack - How To Build A Billion Dollar SaaS Company
The Growth Hub Podcast
How to Structure Your Marketing Team
Marketing is always evolving, right? And if you ask ten different samos youliterally see ten totally different teams on how they're named. For me, i tried to just structure these teams on how i thought we could deliver a great experience to the user and infuse that marketing dana in the product. You know, our teams would think about not just prospects, but also customers,. Half your revenue, as usualygong to come from ad on up grade expansion, right? So you have a huge base with your existing customers. A, and then another thing i would tell those teams was, younow specificit slack. I member just ting like agys, like,
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