

345: A Simple 4-Step Process to Overcome ANY Objection
Jan 17, 2024
In this podcast, they discuss a four-step process to overcome objections in sales, reframing objections as opportunities, and navigating objections effectively. They highlight the importance of active listening, note-taking, and using the LAER framework. The talk also covers qualifying prospects and efficient sales strategies.
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Episode notes
Handling Objections
- When handling sales objections, slow down and stay curious.
- If you don't know how to respond, take a breath and ask a clarifying question.
Mindset Shift
- Objections often trigger a "red zone" mindset characterized by anxiety and stress.
- Shift to a "blue zone" mindset by focusing on the present and actionable steps.
Digging Deeper
- Don't simply accept the first objection; dig deeper to uncover the real issue.
- Stay curious and ask further questions to understand the underlying concern.