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21min chapter
345: A Simple 4-Step Process to Overcome ANY Objection
Millennial Sales
The LAER Framework for Overcoming Sales Objections
The chapter discusses the LAER framework - Listen, Acknowledge, Explore, and Respond - for effectively handling objections in sales. It emphasizes active listening, showcasing empathy, and responding thoughtfully to objections encountered in sales interactions. The framework promotes a structured approach to address objections and build understanding with potential clients.
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