How to use AI for SEO with Eric Hoover

Sep 23, 2024

Eric Hoover, an expert on integrating AI into SEO workflows, joins the conversation to delve into the transformative role of artificial intelligence in digital marketing. He shares practical tips on using AI for keyword research, competitor analysis, and content creation. Hoover emphasizes the importance of human oversight while automating tasks to boost efficiency. The discussion also touches on AI's potential impact on e-commerce and whether new tools like SearchGPT could challenge Google's dominance in search.

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Intro

00:00 • 3min

Exciting Announcement for a Live Podcast Event

03:28 • 2min

Cats, AI, and SEO Synergy

05:45 • 20min

Leveraging AI for E-commerce Success

25:18 • 3min

Harnessing AI for SEO and Content Creation

28:15 • 16min

The Evolution of SEO Strategies

44:45 • 18min

A Deep Dive into AI and SEO Insights

01:02:18 • 2min

Exciting Future Episodes and Special Themes

01:03:51 • 2min

Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow.

Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine.

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Chapters

00:00:00 How to do SEO in an AI world
00:00:28 Intro
00:01:37 Sponsor: SE Ranking
00:03:45 Live brightonSEO podcast 2 Oct 2024
00:05:44 Welcome to the show Eric Hoover
00:06:01 Let’s talk about cats (briefly)
00:08:16 SEO in an AI world
00:10:49 Book recommendation: Unmasking AI by Dr Joy Buolawmini
00:12:25 Working with AI as an assistant
00:14:37 You should learn to use AI in your workflow
00:15:20 How to use AI in keyword research
00:18:10 How to use AI in competitor analysis
00:19:35 Use AI to automate tasks and save your brain bandwidth
00:23:10 How to use AI for ecommerce optimisation
00:29:34 How to use AI to create content briefs
00:32:06 How to use AI to brainstorm new ideas
00:36:30 The common pitfalls of AI content
00:39:00 Can readers recognise AI-generated content?
00:41:36 How AI is integrated into the rest of our lives
00:44:50 Ranch-style SEO strategy works for AI-powered search
00:52:20 Content strategy for AI Overviews
00:54:20 Waiting for SearchGPT
00:56:50 Will there be a Google killer?
00:59:25 How search behaviour is shifting away from Google
01:02:50 Where to follow Eric Hoover
01:03:50 Outro and thanks