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Search with Candour - SEO podcast
How to use AI for SEO with Eric Hoover
Sep 23, 2024
Eric Hoover, an expert on integrating AI into SEO workflows, joins the conversation to delve into the transformative role of artificial intelligence in digital marketing. He shares practical tips on using AI for keyword research, competitor analysis, and content creation. Hoover emphasizes the importance of human oversight while automating tasks to boost efficiency. The discussion also touches on AI's potential impact on e-commerce and whether new tools like SearchGPT could challenge Google's dominance in search.
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Quick takeaways
- Integrating AI into SEO workflows enhances efficiency in tasks like keyword research and content creation, benefiting marketers significantly.
- AI serves as a valuable assistant in e-commerce by optimizing product feeds, driving conversions, and managing inventory effectively.
Deep dives
Navigating SEO in an AI-Powered World
The integration of AI in SEO strategies is becoming increasingly essential for marketers. Utilizing large language models (LLMs) can enhance content creation processes, making them more efficient and informed. Tools like AI-powered systems help streamline various aspects of SEO, including technical SEO, digital PR, and link building. By treating AI as a collaborative partner rather than a threat, professionals can leverage these technologies to optimize their workflows and outputs, delivering more effective results.
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