Eric Hoover, an expert on integrating AI into SEO workflows, joins the conversation to delve into the transformative role of artificial intelligence in digital marketing. He shares practical tips on using AI for keyword research, competitor analysis, and content creation. Hoover emphasizes the importance of human oversight while automating tasks to boost efficiency. The discussion also touches on AI's potential impact on e-commerce and whether new tools like SearchGPT could challenge Google's dominance in search.

In this discussion, senior writer Eric Hoover from The Chronicle of Higher Education delves into the chaos surrounding the new FAFSA rollout. He highlights the emotional strain on students and families facing financial aid uncertainties. Hoover explores the alarming drop in FAFSA completion rates, particularly among low-income and mixed-status families. He shares compelling stories, including the struggles of a homeless student desperately seeking support. The conversation raises important questions about equity and trust in higher education amidst this crisis.