Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow.

Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine.

Sponsors

1. Experience the evolution of SE Ranking
2. Get your tickets for the live Brighton podcast

Links to follow Eric:

• Follow Eric on LinkedIn
• Eric's Website

Links to resources/articles

• Unmasking AI by Dr Joy Buolamwini
• AI in SEO, Treat it like a New Team Member
• Human-AI Collaboration
• FeedGen AI
• Ranch style SEO vs skyscraper style content
• Most people can’t identify AI-generated content

Chapters

• 00:00:00 How to do SEO in an AI world
• 00:00:28 Intro
• 00:01:37 Sponsor: SE Ranking
• 00:03:45 Live brightonSEO podcast 2 Oct 2024
• 00:05:44 Welcome to the show Eric Hoover
• 00:06:01 Let’s talk about cats (briefly)
• 00:08:16 SEO in an AI world
• 00:10:49 Book recommendation: Unmasking AI by Dr Joy Buolawmini
• 00:12:25 Working with AI as an assistant
• 00:14:37 You should learn to use AI in your workflow
• 00:15:20 How to use AI in keyword research
• 00:18:10 How to use AI in competitor analysis
• 00:19:35 Use AI to automate tasks and save your brain bandwidth
• 00:23:10 How to use AI for ecommerce optimisation
• 00:29:34 How to use AI to create content briefs
• 00:32:06 How to use AI to brainstorm new ideas
• 00:36:30 The common pitfalls of AI content
• 00:39:00 Can readers recognise AI-generated content?
• 00:41:36 How AI is integrated into the rest of our lives
• 00:44:50 Ranch-style SEO strategy works for AI-powered search
• 00:52:20 Content strategy for AI Overviews
• 00:54:20 Waiting for SearchGPT
• 00:56:50 Will there be a Google killer?
• 00:59:25 How search behaviour is shifting away from Google
• 01:02:50 Where to follow Eric Hoover
• 01:03:50 Outro and thanks