The Game with Alex Hormozi Sales: The Oxygen for Every Successful Business (with Dean Graziosi) Pt.2 - May‘23 | Ep 576
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Aug 12, 2023 
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Sales as Empowerment
- Sales is about helping people realize their own power by addressing their circumstances, blaming others, and ultimately, their avoidance.
- Help customers make decisions, even if it's a no, by understanding their fears and offering real solutions, not just selling.
Conviction over Technique
- True conviction in sales comes from genuinely believing in your product or service.
- If you don't believe in it, you shouldn't sell it; true sales is about service and helping others.
Persistent Salesman Story
- Alex Hormozi shares a story of a top salesman who was persistent but not pushy, demonstrating genuine care for the customer's struggles.
- This persistence stemmed from a deep belief in the product and a desire to help, not just close a deal.