MarTech Podcast ™ // Marketing + Technology = Business Growth Is Product, Sales, Or Marketing- Led Growth Right For You?
Jan 13, 2025
Rob Freedman, VP of Marketing at EZO and an expert in marketing-led growth strategies, shares key insights on growth approaches. He emphasizes the importance of understanding competitors to refine marketing tactics and identifying brand differentiators for success. The discussion includes real-world examples contrasting product-led and sales-led strategies, highlighting the need for alignment between marketing and sales for effective lead conversion. Freedman guides listeners on adapting growth models based on product complexity and target audience.
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XLG Strategies
- Led growth strategies focus on driving business expansion through different channels.
- Options include product, sales, marketing, and even founder-led growth.
Product-Led Growth
- Product-led growth centers around user acquisition, expansion, and retention driven by the product itself.
- It goes beyond freemium models and can include demos and enterprise applications.
Ideal PLG Fit
- Product-led growth ideally suits products with short sales cycles and tech-savvy buyers.
- An onboarding funnel minimizes the need for direct sales intervention.