Is Product, Sales, Or Marketing- Led Growth Right For You?
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Navigating Growth Strategies: Product-Led vs. Sales-Led Approaches
This chapter explores the assessment of product-led versus sales-led growth strategies, guiding businesses on how to identify the most suitable model for their offerings. It underscores the significance of product complexity and buyer characteristics, advocating for a flexible approach that blends various growth methods.
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