3min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Is Product, Sales, Or Marketing- Led Growth Right For You?

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Strategic Approaches to Growth: Balancing Sales, Marketing, and Product Insights

This chapter explores the significance of evaluating different growth strategies, primarily focusing on outbound versus content marketing. It highlights the importance of measuring lead value and understanding customer relationships to choose the right growth model, while emphasizing customer satisfaction.

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