Abundant Ever After with Cathy Heller Seth Godin on How to Create a Strategy that Makes Meaningful Change
21 snips
Oct 21, 2024 
Seth Godin, bestselling author and marketing expert, visits to discuss strategies that foster meaningful change. He dives into the essence of strategy, emphasizing the importance of selecting the right audience and letting go of unhelpful opinions. Godin shares pivotal questions to consider before making offers and when it's best to pivot for growth. He also explores the societal pressures of consumerism, advocating for authenticity and genuine contributions to the world. Tune in for his insights on crafting connections and navigating complexity in marketing.
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Strategy as a Philosophy
- Develop a strategy to navigate uncertainty and the involvement of others.
- A strategy is like a compass, guiding you towards a desired future, not a rigid map.
Empathy in Strategy
- Empathy is crucial for effective strategy; understand others' perspectives and choices.
- Marketing is done with people, acknowledging their agency, not at them.
Choosing Your Customers
- Choose your target customers carefully; don't try to please everyone.
- Dismiss feedback from those outside your target audience, as it doesn't serve your strategy.
