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Abundant Ever After with Cathy Heller
Seth Godin on How to Create a Strategy that Makes Meaningful Change
Oct 21, 2024
Seth Godin, bestselling author and marketing expert, visits to discuss strategies that foster meaningful change. He dives into the essence of strategy, emphasizing the importance of selecting the right audience and letting go of unhelpful opinions. Godin shares pivotal questions to consider before making offers and when it's best to pivot for growth. He also explores the societal pressures of consumerism, advocating for authenticity and genuine contributions to the world. Tune in for his insights on crafting connections and navigating complexity in marketing.
54:46
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Quick takeaways
- Seth Godin emphasizes that effective strategy goes beyond mere planning, requiring adaptability and a focus on long-term goals amidst uncertainty.
- Empathy is crucial in marketing, as it fosters deeper connections and collaboration with customers by valuing their perspectives and choices.
Deep dives
Pre-Order Bonuses for Upcoming Book
A new book is set to release on December 3rd, and pre-ordering it currently grants access to exciting bonuses such as three chapters for an immediate sneak peek, affirmation cards, and a morning magic journal. The author assures listeners that the book's value is evident right from the first chapter, providing insights that promise to uplift the reader's spirit and enhance their perspective. Moreover, pre-orders are crucial for determining how many copies will be stocked by stores, impacting the book’s consideration for bestseller lists. Engaging with the author about thoughts or feedback on these chapters is encouraged, reinforcing a sense of community and shared experience around the book.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode