Seth Godin, bestselling author and marketing expert, visits to discuss strategies that foster meaningful change. He dives into the essence of strategy, emphasizing the importance of selecting the right audience and letting go of unhelpful opinions. Godin shares pivotal questions to consider before making offers and when it's best to pivot for growth. He also explores the societal pressures of consumerism, advocating for authenticity and genuine contributions to the world. Tune in for his insights on crafting connections and navigating complexity in marketing.
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Strategy as a Philosophy
Develop a strategy to navigate uncertainty and the involvement of others.
A strategy is like a compass, guiding you towards a desired future, not a rigid map.
insights INSIGHT
Empathy in Strategy
Empathy is crucial for effective strategy; understand others' perspectives and choices.
Marketing is done with people, acknowledging their agency, not at them.
volunteer_activism ADVICE
Choosing Your Customers
Choose your target customers carefully; don't try to please everyone.
Dismiss feedback from those outside your target audience, as it doesn't serve your strategy.
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A Little Book That Teaches You When to Quit (and When to Stick)
Seth Godin
In 'The Dip,' Seth Godin challenges traditional views on persistence and quitting. He introduces the concept of 'The Dip,' a challenging phase between starting and mastering a skill, which is necessary for growth and mastery. Godin distinguishes 'The Dip' from 'The Cul-de-Sac' (a dead-end situation) and 'The Cliff' (a risky situation), advising readers to quit the latter two but push through 'The Dip' to achieve significant rewards. The book provides practical advice on recognizing when to quit and when to stick with a project, job, or relationship, emphasizing that strategic quitting can lead to extraordinary success.
Impro
Improvisation and the Theatre
Keith Johnstone
In 'Impro: Improvisation and the Theatre', Keith Johnstone delves into the world of improvisational theatre, providing insights into its history, techniques, and significance. The book covers various aspects of improvisation, including status, spontaneity, and the role of the audience. Johnstone also discusses his own experiences and methods, making it a valuable resource for both practitioners and students of improvisational theatre.
Wherever you go, there they are
Annabelle Gurwitch
Abundant Ever After
Cathy Heller
This Is Strategy
Make Better Plans
Seth Godin
In this book, Seth Godin provides a framework for effective and elegant strategic thinking. He challenges readers to identify their 'smallest viable audience' and make remarkable work, understand and influence the systems shaping our world, prioritize long-term thinking over instant gratification, and make smart, purposeful choices that shape a better tomorrow. The book is designed for leaders, entrepreneurs, and change-makers seeking lasting transformation in their careers and communities.
What does it mean to have a strategy, and how do you use it to make a difference? Seth Godin, bestselling author, entrepreneur, renowned blogger, and marketing extraordinaire is back to share the gems of wisdom from his new book, This is Strategy: Make Better Plans. He teaches you why you need a strategy, how to choose your customers and let go of the opinions that don't matter, what 2 questions you must ask yourself before you make an offer, when is the best time to quit so you can evolve, and how to contribute to your corner of the world.
- Preorder Cathy's book, Abundant Ever After and get a preview of 3 chapters cathyheller.com/book
Abundant Ever After with Cathy Heller 
