20min chapter

Abundant Ever After with Cathy Heller cover image

Seth Godin on How to Create a Strategy that Makes Meaningful Change

Abundant Ever After with Cathy Heller

CHAPTER

Navigating Value and Status in Consumer Culture

This chapter examines the intricate relationship between status, perceived value, and consumer behavior, illustrating how luxury items often serve to fulfill social aspirations rather than practical needs. It emphasizes the importance of creating a strong personal narrative to justify pricing and establish unique value in the marketplace. Through various examples, including the journey of freelancers and companies like Netflix, listeners are encouraged to embrace adaptability and strategic thinking in their pursuits.

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