4min chapter

Abundant Ever After with Cathy Heller cover image

Seth Godin on How to Create a Strategy that Makes Meaningful Change

Abundant Ever After with Cathy Heller

CHAPTER

The Societal Impact of Marketing and Gift-Giving Traditions

This chapter explores how societal pressures from marketers instill feelings of inadequacy in individuals, prompting them to buy specific goods for status. It connects historical practices of status exchanges to modern consumerism, raising questions about the ethics of selling status versus offering genuine value.

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