17min chapter

Abundant Ever After with Cathy Heller cover image

Seth Godin on How to Create a Strategy that Makes Meaningful Change

Abundant Ever After with Cathy Heller

CHAPTER

Empathy and Strategy: Crafting Meaningful Connections

This chapter explores the essence of strategy as a philosophy centered on empathy and complexity in human interactions. It emphasizes the importance of selecting the right audience for businesses, focusing on quality engagement over mass appeal. Through discussions on authenticity, belonging, and deeper social motivations, the hosts illustrate how meaningful connections yield positive impacts and drive success.

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