The Meat Mafia Podcast #140: CEO of Force of Nature Meats featuring Robby Sansom
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Jan 27, 2023 
Robby Sansom, co-founder and CEO of Force of Nature Meats, is on a mission to transform the meat industry with regenerative farming. He discusses the importance of connecting ethical ranchers with consumers, emphasizing sustainable practices. The conversation dives into the challenges of greenwashing, the significance of restoring soil and human health, and the need for clearer standards in food sourcing. Robby advocates for consumer awareness and a respectful approach to meat consumption, highlighting how regenerative agriculture can enhance biodiversity and soil health.
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Meat's Market Reach
- Meat's market penetration is incredibly high, consumed by most households multiple times daily.
- This vast market offers a powerful platform to promote regenerative agriculture.
Connecting Producers and Consumers
- Many food producers desire more sustainable practices but lack market access.
- Force of Nature aims to connect these producers with consumers who value regenerative agriculture.
Building a Regenerative Supply Chain
- Force of Nature leveraged their existing regenerative supply chain from EPIC Provisions.
- They also aimed to connect existing regenerative producers with a larger market.