#140: CEO of Force of Nature Meats featuring Robby Sansom
Jan 27, 2023
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Robby Sansom, co-founder and CEO of Force of Nature Meats, is on a mission to transform the meat industry with regenerative farming. He discusses the importance of connecting ethical ranchers with consumers, emphasizing sustainable practices. The conversation dives into the challenges of greenwashing, the significance of restoring soil and human health, and the need for clearer standards in food sourcing. Robby advocates for consumer awareness and a respectful approach to meat consumption, highlighting how regenerative agriculture can enhance biodiversity and soil health.
Robby Sansom emphasizes the importance of regenerative agriculture in creating a sustainable meat supply chain that benefits both health and the environment.
The podcast advocates for making informed dietary choices by promoting high-quality, nutrient-dense animal-based products, which support ethical farming practices.
Listeners are introduced to CrowdHealth as an innovative approach to healthcare financing that empowers individuals to manage medical expenses more effectively.
Deep dives
The Mission of Radical Health Change
The podcast emphasizes the goal of inspiring listeners to take actionable steps towards improving their health dramatically. The hosts express gratitude to returning listeners while encouraging everyone to stay connected on various platforms, indicating a community-driven approach. They highlight the importance of engaging with sponsors who share their vision for better health resources. This focus on creating a supportive environment reinforces the overall mission of the podcast to educate and motivate individuals on their health journeys.
Promotion of High-Quality Animal-Based Products
The discussion features a spotlight on specific animal-based products like The Carnival Bar and Holy Cow Beef, emphasizing their high quality and nutrient density. Listeners are educated about the benefits of pemmican and regeneratively raised beef, which is noted for its superior omega-3 to omega-6 ratio. The hosts advocate for these products, promoting the idea that quality nutrition is essential for long-lasting energy and overall well-being. This segment serves to inform consumers about making better dietary choices while also supporting ethical farming practices.
The Concept of Crowdfunding for Healthcare
The podcast introduces CrowdHealth, a novel approach to healthcare financing that utilizes crowdfunding principles. This model is presented as a solution to the frustrations associated with traditional health insurance, particularly its high costs and coverage limitations. By pooling resources, CrowdHealth allows members to settle medical bills using cash, effectively bypassing insurance complications. This insight encourages listeners to consider alternative healthcare systems that align with their financial and wellness needs.
The Evolution of Regenerative Agriculture
The hosts discuss the impact of regenerative agriculture practices on both health and the environment. They explain the importance of building sustainable supply chains that prioritize animal welfare and land stewardship. By connecting consumers with ethical producers, the podcast underscores a collective movement towards better food systems. This evolution is not only beneficial for health but also crucial in reversing negative environmental impacts associated with traditional farming.
The Challenges and Rewards of Starting a Business
The conversation delves into the difficulties faced by entrepreneurs during unprecedented times, particularly during the COVID-19 pandemic. The hosts share their experiences about navigating challenges in labor markets and supply chains while stressing the importance of perseverance. They emphasize how necessity drives innovation, showcasing how their mission has strengthened amid adversity. This narrative serves to inspire listeners, advocating for resilience in their personal and professional lives.
Consumer Responsibility in Food Choices
The podcast emphasizes the significance of consumers understanding where their food comes from and the ethical implications of those choices. By highlighting personal experiences with sourcing food, the hosts encourage listeners to seek transparency in their meat purchases. They point out the shortcomings of conventional meat labeling and advocate for conscious decisions when selecting animal products. This segment promotes an awareness that empowers consumers to drive change in the food industry by choosing high-quality, ethically sourced products.
Robby Sansom sees something that many people don't. After building the company EPIC Provisions, an animal-based snack food company, with his lifelong friends Taylor and Katie, Robby has now turned his attention to building a regenerative meat supply chain. He's currently the co-founder and CEO of Force of Nature Meat, which connects regenerative ranchers and farmers with end consumers. The regenerative agriculture movement is in its infancy and Robby and his team are on a mission to connect more people with the highest-quality food sources on the planet. In our discussion, we covered: - Greenwashing 101 - Force of Nature's mission - What is regenerative agriculture? - Restoring soil health and human health
