Why That Worked – Presented by StoryBrand.ai #70: Dorie Clark—How to Start a Business That Will Make You Money
8 snips
Nov 13, 2017 
Dorie Clark, author of "Entrepreneurial You" and a renowned business strategist, shares invaluable insights from her interviews with over 50 successful entrepreneurs. She outlines three critical phases for starting a business that aligns with your passions while ensuring profitability. Discussions include overcoming self-doubt, building a personal brand, and the importance of a customer engagement plan. Dorie also emphasizes valuing your expertise and simplifying sales processes to enhance customer experiences, paving the way for entrepreneurial success.
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Build a Trusted Brand
- Build your brand by becoming a trusted source with high-quality free content.
- Show how your perspective and expertise uniquely solve problems to stand out from competitors.
Maintain Audience Connection
- Respond personally to emails from your audience to build meaningful connections.
- This direct engagement encourages loyalty and long-term support for your brand.
Charge 'Fear Plus 10%'
- Charge what you're worth by starting with "fear plus 10%" to avoid undervaluing yourself.
- Undercharging devalues your offer and reduces customer appreciation and engagement.
